The South African Forum for eTailers is an independent industry forum formed by some of South Africa’s leading eTailers and e-commerce service providers.Its founding members include:
Objectives
The objectives of the forum are to:
Promote the eTail or online shopping industry in South Africa
Gather industry data on behalf of its members
Collaborate on marketing initiatives
Promote the growth of eTailers both large and small
Act as an industry watchdog
React to bad press
Educate internet browsers on the safety and simplicity of online shopping
Promote the reach of online shopping
Promote the SUR-ETAIL logo, what it stands for and police the usage thereof
Ultimately strive to convert online browsers to online buyers
The forum is open to any company in the retail ecommerce environment.